Since April 1997, Alberta Venture has been providing our 160,000 monthly readers the best business journalism in Western Canada and connecting them with leading brands and corporations. We’re pulling out all the stops to celebrate our 15th anniversary issue and we hope you’ll join us.

Clients like you are what make our publication possible. Clients have helped us build a magazine which has been lauded for its innovation, integrity, and business savvy. In return, we hope working with us has given our clients a powerful connection to Alberta’s business community.

As a token of our appreciation, we’ve put together some special discounts and multi-tiered marketing packages for our clients. These packages offer a creative connection to thousands of possible clients and customers at a fantastic discount, just in time for our April anniversary issue.

NOTE: If you have already purchased advertising in this issue, contact your Account Executive to find out how you can extend your campaign with the specially priced print and online options shown below.

Please Note: All Prices are Gross

Contact your account executive today to discuss how you can make an impact inside this issue!

EDMONTON
Tel: 780.990.0819
Toll free: 1.866.227.4276
E-mail: sales@albertaventure.com

CALGARY
Tel: 1.403.228.4337
Toll free: 1.866.227.4276
E-mail: calgarysales@albertaventure.com

What’s Special About the April Issue?

• Thousands of extra copies of this issue will be printed and distributed at events such as the Contractor of the Year Awards, the Oil and Gas Expo in Calgary, and at Alberta Venture’s Anniversary events
• Copies of this issue will be promoted on newsstands across the province and sent to selected executives  from a variety of influential industries
• Our regular print readership is 160,000, 74% of which are senior executives, business owners or professionals. This issue will reach far beyond our regular readership.
• Alberta Venture readers have some of the highest average personal incomes of any business magazine reader in Canada; 51% earn more than $100,000 per year.
• 72% of our readers keep their issues of Alberta Venture for future reference. Especially commemorative issues like this one.

What’s Featured in the April Issue?

Our anniversary coverage will include:

• 15 on 15 – Albertan business luminaries give their thoughts on the future of our province.
• Alberta at a Glance – a timeline of the biggest business developments in the last 15 years.
• Alberta in 2027 – a speculative tale of our province-to-be.
• Business Person of the Year 2027 – The world is changing at a very fast pace and business is bound to change with it. What leadership attributes and business skills will the top business people have in 2027? We’ve built the business person of the future, and tap some rising stars who may one day fit the bill.

PLUS – TONS of online-only anniversary content! Ask your Account Executive about special online options.

Create a targeted advertising message and deliver it directly to the emails of our third party opt-in subscriber lists. These are readers who are interested in the products, services, and events that will give them a business edge.

3rd Party E-Blast Subscribers:

Alberta Venture Subscribers – 3,100

• Demographic: Business professionals and executives

Alberta Oil Subscribers – 8,600

• Demographic: Energy industry insiders and C-Suite decision-makers

Unlimitedmagazine.com Subscribers – 500

• Demographic: Young working professionals aged 20-35, tech-savvy consumers

3rd Party E-blast Pricing:

$120/CPM with a minimum spend of $120.

An additional charge of $75 will be added to all e-blast purchases in order to cover set-up and testing costs.

E-Newsletter Sponsorship

In addition to third party e-blasts, you can also sponsor one of our twice-a-month e-newsletters. These newsletters feature a combination web content such as blogs, podcast, and graphics in addition to features from our award winning magazines.

E-Newsletter Subscribers

AV Plus – 5,700

AO Insider – 9,300

Unlimited- 2,300

E-Newsletter Pricing

Available Positions: 1 Leaderboard, 2 Big Boxs, and a 50 word text ad

Alberta Venture E-newsletter

• $50/CPM per ad position (5700 subscribers)
• A 50-word advertising paragraph costs $50 and is located in a
  skyscraper position.

Alberta Oil E-newsletter

• $50/CPM per ad position (9000 subscribers)
• A 50-word advertising paragraph costs $50 and is located in a
  skyscraper position.

Magazines Canada Primer On
Permission Marketing & Magzines

YOUR THREE-MINUTE PRIMER TO THE DEFINITION OF ONE OF MEDIA’S MOST TALKED ABOUT BUZZWORDS

TORONTO, Canada (magblast) — Magazine readers engage in a relentless search for new ideas that they discover through our medium’s unique mix of editorial content and advertisements. Every time you pick up a magazine, whether you receive it in your mailbox, flip though it at your physician’s waiting room or bring it home from your local newsstand, you are actually giving your permission to be marketed to. In this magblast podcast, our guest media expert Michele Beaulieu (Senior Vice-President and Group Media Director of Starcom Worldwide) explains that magazines effectively embrace the tenets of permission marketing — a term that builds upon the principles of reader engagement.

click here

SPEAKER:
Michele Beaulieu, Senior Vice-President and Group Media Director of Starcom Worldwide

Magazines Canada Primer On
The Fundamentals Of Reaching Magazine Readers

TORONTO, Canada (magblast) — Magazines provide advertisers with access to their loyal readers by providing an engaging environment and a very personal connection. At the heart of this personal connection is this: consumers access magazines on their own terms. They read their magazines when they’re ready. They read their magazines when–and where–they want to. In this magblast podcast, guest experts Randy Craig (Director of Advertising & Marketing, Cottage Life & explore) and Tim Hughes (Managing Partner, Client Business Director, MindShare Canada) explore the mechanics behind the close relationship readers have with their magazines. Understanding this relationship allows us to reach readers, on their terms.

click here

SPEAKERS:

Randy Craig, Director of Advertising & Marketing, Cottage Life & explore Randy has 20+ years magazine experience including sales management and marketing positions with Chatelaine, Canadian Living, Style at Home and Cottage Life / explore.

Tim Hughes, Managing Partner, Client Business Director, MindShare Canada Tim has launched magazine promotional advertising for Absolut Vodka in Canada and has won many awards, including his work, past and present, on Unilever and Kellogg’s. Tim recently celebrated his 14th year with his agency

Our readers know that they can expect insight, thoughtful discourse, new perspectives and a distinctly Albertan point of view from each and every issue ofAlberta Venture . Every day we walk among this business community, learning about their issues and concerns and turning that knowledge into purposeful content that can help them address the opportunities that lie in front of them.

The response to this effort has been gratifying. In a reader survey conducted by Starch Research in January of 2007, 72% of respondents said that they had read four out of the past four issues and that they’d spent an average of 70 minutes poring over our pages. All but 5% said they took action as a result of something they saw in the magazine. More than three out of four discussed articles with friends and colleagues; half said they picked up ideas that helped them improve their business. A strong majority agreed thatAlberta Venture was “required reading”.

So we know our readers value and trust Alberta Venture. We also know that we deliver the most desirable readership of any of the business magazines – national or regional – in Canada. Over 80% of our readers are business owners, senior executives or professionals. Fifty percent of them have personal incomes in excess of $100,000; 26% over $150,000; an amazing 73% have household incomes in the six figure range.

And we know those readers by name. No other regional business magazine in Alberta is delivered to the desks of Alberta’s decision-makers through the publications mail service of Canada Post. For our advertisers, that provides surety that our magazine ends up in the hands of business executives rather than the receptionist.

Alberta Venture continues to grow, both with the magazine and with our many proprietary programs, like the Venture 100 + Next 100, the listing of Alberta’s largest public and private companies; Fast 50 program; Alberta’s Business Person of the Year and our Best Workplaces program. In addition, we have created a variety of uniquely targeted educational initiatives, from the Women on Board Corporate Governance Symposium to our Business Financing Workshops and the Innovative Workforce conference. All of these programs and events were created in response to the needs of our business community. We plan to continue to listen to our readers and then develop content and programs specifically created to address their issues.

Alberta’s economy is both intensely competitive and rapidly changing. For this business community, Alberta Venture is the source of information that allows them to keep their edge. In turn, serving their needs – thoroughly, credibly and conscientiously – is what makes us successful. We are proud to be Alberta’s business magazine.

Ruth Kelly, Publisher and Editor-in-Chief