ADVERTISER PREVIEW April 2011

In This Issue: It's the Economy, Stupid Why You Should Incorporate Yourself - Become a "company of one" and save on your next tax return. Sales professionals have been doing it for years, could incorporation be right for the working professional as well? To RRSP or not to RRSP - Spend spend spend or save save save? We discuss the merits of TFSAs and how those aged 20-35 shouldn't follow in their elder's personal finance footsteps. In Defense of Globalization - The "buy local" movement, while well meaning, isn't above some criticism. In this feature we explore the positive side to globalization and how we can reach a happy medium between local and far-flung business. The Real Story Behind Transfer Payments - A divisive issue that's often misconstrued, we discuss how they work and benefit Canada as a whole. A Lego Economy? - Resilient economics shakes up traditional notions of market organization. Here's what our readers have to say: "I thought it was fresh, thoughtful, motivational and uniquely tailored to young professionals. I also thought the ads were seamlessly integrated." - J.L-P., Ottawa "Your magazine is perfect. It's engaging and well written. The articles are fantastic. This magazine is all about me." - J.C., Lachute "As a student, employee, volunteer and so on, I find that this magazine finally addresses my needs as a reader." - A.K.G., Edmonton     ONLINE READERSHIP STATISTICS MONTHLY VISITORS: 30,720* AVERAGE MONTHLY PAGE VIEWS 272,404 E-NEWSLETTER RECIPIENTS +1,400 *Based on a 6 month average from June 1, 2010 to December 1, 2010

NATIONAL MAGAZINE AWARDS
BEST ART DIRECTION 2008 (GOLD)

NATIONAL MAGAZINE AWARDS
BEST ONLINE CONTENT 2010 (SILVER)

WESTERN MAGAZINE AWARDS
BEST NEW MAGAZINE 2008

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